This is how much people would pay to use some of the world’s most popular apps

How much would you pay for Google Maps?

Or Facebook?

Or Twitter?

So many of the applications we use every day are free, but what if you had to pay a monthly subscription? How high would you go to retain access?

McGuffin, a Chicago-based brand, design and advertising agency, asked 2,000 people in an online survey how much they’d be willing to pay per month for a range of apps.

Although US-focused – the study doesn’t include any Chinese apps such as WeChat with its 1 billion+ daily users – it’s a useful insight into the value we place on services often taken for granted.

Top of the charts? YouTube at more than $4.20 a month.

Συνέχεια ανάγνωσης εδώ: www.weforum.org

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