Are scenarios limiting your pandemic recovery strategy?

Parametric analysis can help finance chiefs expand their views of important variables for planning and decision making.

Even as the COVID-19 crisis continues to loom, business leaders are launching planning and budget­ing discussions to seek the next best strategic steps for their companies to take. For some—those in technology and pharmaceutical companies, for instance—the planning exercise has likely been relatively straightforward. These companies may have entered the crisis in good shape financially; some may have even experienced increased demand for their products and services during the pandemic. With their strong balance sheets and liquid positions, they have been able to convene plan-ahead teams to build forecasts, develop scenarios, and identify strategic moves and related key performance indicators

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Πηγή: mckinsey

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