Check your Pulse # 54 the business of understanding people

Hello, friends.

I’ve been off here making stuff. I’m excited to drop some updates soon.

I spent a good chunk of yesterday going through dozens of decks. Across all of these, what stood out was the focus on technology as the disruptor — robotics is disrupting agriculture, AI will disrupt the legal field, AR will disrupt commerce.

But something I’ve been realizing for almost my entire career is becoming clearer now. Technology doesn’t disrupt industries. Unhappy customers do.

The best companies don’t have access to better technology. They have a better ability to understand people.

In Alchemy, Rory Sutherland argues that the biggest progress in the next 50 years may come not from improvements in technology but in psychology and design thinking.

The principles in his book are worth revisiting:

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