Focus to Win

Anyone can say no to bad ideas, but only a focused person can say no to good ideas.

When talking about one of the biggest lessons he learned from Steve Jobs, Jonny Ive said it was focus.

This sounds really simplistic, but it still shocks me how few people actually practice this, and it’s a struggle to practice, but is this issue of focus.
Jobs was the most focused person in the world.

Focus isn’t a light switch you can turn on and off whenever you want to. It’s something you have to practice every day.

Focus is not the sort of thing you aspire to … or you decide on Monday. It’s something you do every minute.

Jobs would often test people, asking them, “how many things have you said no to?” Ive was up to the task of answering, only he didn’t mean it, and Jobs read right through him.

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