Get Ready for Sticker Shock Carbon Therapy

Carbon labeling shifts consumer behavior. But does that actually translate to fewer emissions?

Knowing the fat and salt content of a bag of chips enables healthier dietary choices—but doesn’t guarantee it. The same is true of carbon labeling. At a glance, carbon labels can tell us the impact our purchases have on the planet. But our increasing consumption of sugar despite decades of warning labels, suggests people don’t always make rational retail choices—and that the road to generational change is long and slow.

We haven’t got that kind of time to deal with our addiction to carbon.

If labeling is going to help wean us off carbon, it will need to overcome the fearsome complexity of emissions calculations, a lack of regulation, and public confusion over greenwashing. Here’s the latest on how—or even if—labeling can be part of our climate solution.

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