How European marketing-and-sales leaders handle COVID-19’s effects

To mitigate the financial impacts of the pandemic, executives focus on consumer needs and reorganizing their businesses for the next normal.

The COVID-19 crisis has forced business leaders to adjust to new competitive dynamics, remote working models, and ongoing economic turmoil. With Eurozone GDP contracting five to 14 percentage points1 and consumers across Europe delaying purchases or trading down, businesses are facing significant economic headwinds.

The pandemic and the resulting economic crises have tested how well leaders understand, analyze, and respond to changes in external and internal environments, while also driving a rapid revenue recovery.

We asked eight European executives from the Marketing Academy Fellowship, a leadership program developed by the Marketing Academy and McKinsey, to share their experiences of leading through this pandemic.

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Πηγή: mckinsey

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