Managing Work Over Managing People

What is ethos? Where does it come from? Why does it matter? Behind your strategy, purpose, brand and even your culture is something even more enduring. Foundational DNA that your business is built on. That something is your ethos.

What is your organisation’s ethos?

We hear a lot about purpose and vision, mission and goals, values and differentiators. Enlightened organisations invest time and energy understanding and cementing these into the day-to-day culture. We think of ethos as being in this mix somewhere, but how does it fit in?

A company’s ethos is the foundation on which all those other things are built. From the Greek word meaning “moral character”, ethos establishes the attitude of mind that is present at the genesis of a business, and influences everything else that follows.

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