Monetisation is the Key to unlock The Second Renaissance in the Creator Economy

To get the flywheel of the creator economy moving, monetisation is key. The Platforms and creators are working hard to make it happen.

Creators that are able to grow a community while keeping engagement levels high have a greater opportunity to make a living from their craft more than ever before in history.

Consider this:

Jack Conte, Patreon’s CEO summarised it beautifully in the video below (or on this blog post if you prefer reading) by breaking down the evolution of the creator economy. He calls this period in time “The Second Renaissance”. You’ll notice that monetisation is a key part of the flywheel.

  • There are over 4 billion people online
  • Over a billion of them have a smartphone capable of creating high quality media
  • Creativity and content creation online are booming
  • The cost of creating content has gone down to almost zero
  • More than 50 million people in the US alone describe themselves as ‘creators’
  • New monetisation tools mean that creators are able to make a living from their craft
  • Their success is starting to impact culture, as kids aspire to become creators themselves

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