Politicization Isn’t Sustainable

Corporate and journalistic virtue-signaling sows discord and can endanger an organization’s bottom line.

As the definition of “social responsibility” continues to expand, the corporate world is undergoing an identity crisis. Executives regularly come under fire from subordinates or vocal activists who demand that their companies wade into politics. More often than not, these accusations come from well-organized but small-in-number political activists, rather than regular customers or the highest-performing employees.

While virtue-signaling strategies might create some short-term benefits—attracting activist-minded workers, appeasing social media mobs—these decisions come at a cost. As the media have politicized more content, polarization has increased nationally. Meantime, companies that deviate from their central purpose run the risk of simultaneously overstepping and failing to deliver on their core responsibility: meeting marketplace demand. Politicization threatens not only society but also the long-term future of organizations involved in it.

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Πηγή: city-journal.org

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