Prime wisdom

23 Lessons From Jeff Bezos’ Annual Letters To Shareholders

Jeff Bezos’ annual letter typically sheds insights on his business strategy, priorities, and more. His 2019 letter, however, addresses how Amazon is tackling Covid-19.

Each year, Jeff Bezos writes an open letter to Amazon’s shareholders. Over the last 2 decades, these letters have become an unparalleled source of insight into how the world’s richest man thinks about efficiency, online customer experience, retention, managing through crises, and more.

Amazon is a hugely successful, precedent-breaking company. The online bookseller didn’t turn a profit for 6 years — today, it’s the second publicly traded company ever to hit a $1T market cap.

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