Rapid revenue recovery after the crisis: Strategies for success

The COVID-19 pandemic has upended norms about retail, brand loyalty, and consumer behavior. That’s creating both a massive challenge and a rare opportunity for bold players to accelerate growth.

In this episode of the McKinsey Podcast, Diane Brady speaks with senior partners Brian Gregg and Aimee Kim about the strategies that retailers and brands are deploying to not only survive the pandemic but also emerge ahead of the competition. An edited transcript of their conversation follows.

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Πηγή: mckinsey.com

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