Simple Maxims

Genius rests in simplicity, not complexity.

In each moment, there are an infinite number of things to do. An infinite number of facts to know, books to read, or places to go.

How should we decide what to do?

On Wednesday night, I saw Sam Zell speak. A very successful investor, he’s guided by a few simple maxims:

  1. Follow the demand.
  2. Good opportunities are easy to explain.
  3. Invest when there’s big upside, small downside.

These rules let Zell succeed in spite of chaos and unpredictability.

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