Startup Biomason Makes Biocement Tiles, Retailer H&M Group Plans To Outfit Its Stores’ Floors With Them

The global tile market is $347 billion, while the global cement market is $400 billion, Krieg Dosier notes, while pressure from governments and carbon taxes, especially in Europe, should increase demand for more sustainable alternatives.

Ginger Krieg Dosier, cofounder and CEO of Biomason, has big plans for how her company’s bio-based tiles can replace cement. For the past nine years, the former architect has been developing a way to grow cement bricks and tiles with bacteria in order to replace traditional cement, the production of which, she says, generates more carbon dioxide than all but two countries, China or the United States. Now, a joint-development deal with Swedish retailer H&M Group to create low-carbon flooring that could be used in its new stores or to retrofit older shops, shows the outlines of the Research Triangle Park, N.C.-based startup’s future at a time when more corporations are paying attention to sustainability goals.

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