The State of Creative Automation

“Learn the rules like a pro, so you can break them like an artist.”-Pablo Picasso

The process of creative automation is being accelerated massively with AI. We’re now able to leverage technology to create original text, video, art and music, test it with audiences and keep the versions that perform best.

Like many other parts of our life and work, creativity, the ability to invent or design something new from scratch, might seem like it’s the last safe harbour from automation/machines. But with new advances in AI, creativity is now being transformed by technology and offered as a service to consumers and companies.

Creative automation is the ability to generate original, high quality content (text, video, images, music, art, etc) leveraging data and technology. Gartner predicts that 90% of large organisations will embrace some form of RPA (Robotic Process Automation) by 2022, so the kind of technologies mentioned in this post is likely to grow quickly in the coming months.

A judge ruled last week that AI cannot be named the author of a patent because they are not a person. I believe that the Creative AI landscape is ripe for disruption and will advance leaps and bounds in the next five years. We are not too far off from the ability to segment customers in real time, create and launch marketing campaigns generated with AI and iterate on the creative materials based on the conversion data – a fully autonomous marketing cycle. In this post I cover a non-exhaustive list of content categories that are being re-invented with AI.

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